Why Schools and Districts Need ParentSquare

Dr. Rachelle Dené Poth
6 min readJun 27, 2019

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Post sponsored by ParentSquare. The opinions expressed are my own.

The functionality of a teacher tool with a district-adopted platform

Finding a reliable and secure way to facilitate communication between school and home is critical for helping our students to be successful. When implementing digital tools and district-wide platforms, schools and districts must be cognizant of the rights and responsibilities when it comes to student privacy and digital safety. District leaders must protect the school community by maintaining a safe learning environment while also empowering teachers and families with the right tools to build community and promote family involvement.

For many classroom teachers, the options for tools to use are becoming more limited, whether because of access or school and district policies. While there are many free digital communication tools available, more and more teachers are being asked to not use the free tools and to implement tools that are district- or school-managed. Teachers must look for and recommend alternatives that will provide the same functionality they are used to and that will not require a lot of time to make the transition.

Choosing the Right Platform

There are many digital communication tools available to schools which offer a lot of benefits. It is important to find something that provides quality resources, centralizes school information, and which gives teachers the freedom they need to create a virtual space for their students and families.

Through the right platform, teachers can complete important tasks such as sending class updates, asking for volunteers, scheduling conferences and school events, sharing files and photos, and communicating various types of information to families, for a start. Being able to connect families and the school community with what is happening inside the classrooms strengthens the connection between home and school.

At the school and district level, being able to provide everything that students and families need through a comprehensive program and in a manner that parents and families choose is important. The entire school community benefits by having a consistent and efficient program in place that meets the needs and preferences of each of its members. So why should schools choose ParentSquare?

A Centralized Space for the Community

ParentSquare is available for the district- or school-wide implementation. If you find that you or your school are using multiple different apps to exchange information and communicate, ParentSquare provides one tool that does all of this and more. ParentSquare takes multiple tasks and communicative needs (messaging, attendance and grade notifications, event planner, calendar, fundraising, lunch balances, and much more*) that schools and teachers are currently using and unifies them in one easy to use and widely accessible platform.

ParentSquare facilitates timely and relevant communication between home and school through push notifications with real-time interactions and reports to show the reach and deliverability of messages, making it easy to identify who has or has not been contacted. Schools can create wishlists, ask for volunteers and launch fundraising campaigns, therefore streamlining more of the common tasks for schools. ParentSquare enables schools and districts to share information from the same source, which promotes consistency and efficiency in a simplified platform.

Unique Features

With district-wide adoption of ParentSquare, school districts can provide one comprehensive tool to connect families with their child’s school and the district, in a centralized space. Schools can then provide a more consistent, effective and reliable way to facilitate higher engagement and better communication between school and home.

Although ParentSquare combines multiple apps and resources into one platform, it is very easy to navigate. Everything in ParentSquare has a similar look and feel, “if you know how to do one thing, you know how to do everything.” The design encourages parents and families to interact more in the space and work together toward fostering a collaborative relationship between home and school. Communication happens through posts and direct messaging which facilitates a higher level of engagement for families and greater connectedness. Parents can opt-out of certain communications and enjoy the benefits of being connected with the school and their children’s teachers, by receiving messages based on their preferences.

Another unique feature of ParentSquare is the Smart Alert and Notices for sending emergency alerts with options to send to the entire district, individual schools, parents, or students. You can choose between sending a recorded message or one created using the text-to-speech feature provided by ParentSquare. The receipt of each message is verified and detailed analytics for reach and deliverability show the percentage of contacts reached and the number needed to achieve 100%.

ParentSquare scores on the integration aspect too, integrating with many SISs, so teachers do not have to invite parents and maintain a contact list, thus also protecting privacy. Parents need not join and create a password, they are still kept informed and in the loop, thereby including every parent.

ParentSquare helps to streamline school business and workflows by providing:

  • Attendance notifications with excuse notes
  • Grades, Assignments, Assessments, Attendance in the Portal and App
  • Social and Web Share (web widget)
  • Invoices (recurring and one-time)
  • Payments (spirit wear, tickets, etc.)
  • Fundraiser with Battery meter
  • Calendar and RSVP (adults and kids)
  • Lunch Balance Notifications and other notices with merge fields
  • Secure Document Delivery including postal mail (progress reports, report cards)
  • Advanced analytics
  • SIS integrations
  • Support

Beyond the Platform: What Does ParentSquare Offer?

One thing that I think is important is that edtech companies offer a unified space for educators, parents, and students to access information when they need it. All companies should be intentional about providing support and resources such as webinars, user stories, blogs written by members of the team or teachers currently using the platform, and make sure the information is current. It’s equally as important to actively share new features and any changes that are coming in the near future. I appreciate being able to find a lot of resources and support when I am using a digital tool or platform with my classes.

ParentSquare provides a wealth of information on their site including blog posts, Meet the team, webinars, new features, thought leadership, educator insights, best practices and more. The ParentSquare team also sends newsletters full of information to keep customers informed of events and updates to their platform. ParentSquare is fully invested in family engagement and is helping to streamline the communication between home and school. With ParentSquare, schools can provide a more consistent, effective and reliable way to communicate, and promote student success and family engagement. Learn more about it here.

Key features: Also check out the video here.

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Dr. Rachelle Dené Poth
Dr. Rachelle Dené Poth

Written by Dr. Rachelle Dené Poth

I am a Spanish and STEAM Emerging Tech Teacher, Attorney, Author and Blogger, Learning Enthusiast and EdTech Consultant

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